Marketing is no longer about the stuff that you make, but about the stories, you tell.”


What is Integrated Marketing Communications? – INK Blog

In today’s era of technology, every marketer be it small or big is using the digital technology platforms to find their potential customer for their products and services as the number of internet users has increased drastically. Digital Marketing got its birth from Marketing so before proceeding will help you know the story of marketing  This has become an essential skill for every marketer or I would rather say for every individual having an online presence. If you want to succeed in the digital marketing platform you should have sound knowledge of the pros and cons of it. Without correct information, one cannot start a journey as a digital marketer in this digital world.

The digital revolution has impacted both consumers as well as businesses. Over the past decade technology and the form, it is used have changed drastically. Earlier, the internet was purely a source of information but now has become a place where people meet to share their experiences and stories, a platform for discussion and debate, and much more. Moreover, it has made it easier for businesses to have a two-way flow of communication to have a better understanding of their customers as well as building and maintaining a good and loyal relationship with them.

“India is an emerging economy and the largest market has huge potential to take advantage of the fastest-growing digital marketing industry.”

Due to an increase in the demands of internet users, traditional marketing is shifting towards digital marketing. There are a number of ways brands can and some of them are using digital marketing to benefit their marketing efforts. The digital marketing era not only allows brands to market their products and services but allows for a flexible working pattern to make customers feel supported and valued.

Digital marketing awareness is an important aspect as it is a component or tool of marketing that utilizes the internet through digital technologies such as Social Media (Facebook, Twitter, LinkedIn, etc.), Websites/Blogs (, Multimedia Advertising (, Online/Search Engine Adverting (Google AdWords, SEO), Email Marketing to promote product and services.

“Marketing is about what customers prefer”

1,000+ Free Marketing & Digital Marketing Illustrations - Pixabay


Here are some reasons why one should know, learn, and adopt Digital Marketing?


  1. Affordability:-  Digital Marketing makes it very easy for each and every business be it small or big to market or promote their brand, product, or services in a less expensive way. It enables to accurately target the audience with minimal expenditure.
  2. Flexibility:- It gives you flexibility in choosing in terms of which channel or medium you want to use to advertise. it can be through social media, e-mail, google ads, search engines, etc. Digital Marketing also gives you the power of testing and easily stopping low performing campaign.
  3. Tracking:- It not only allows you to communicate with customers but it also gives you the opportunity to track and understand their activity and on that basis, you can also easily re-target your customers by knowing their trigger point.
  4. Authority:- It enables you to be in direct touch with your customers without any mediators. as a result, you can respond to any queries, disputes, or controversy related to your business and thus establish authority in minds of your customers.
  5. Growth & Expansion:- Since Digital Marketing enables you to function at a global level you have a higher chance of attracting more and more customers to your business, and thus gives you the opportunity to establish your brand and thus grow and expand.


Why Digital Marketing is Booming In India-

Internet Users Contribution In India

From the above information, we can understand the internet users are increasing each year which makes Businesses target the potential audience more effectively. India has already surpassed the USA and grab 2nd rank in terms of internet users.

Mobile phone users are increasing in  India and predicted it will be 500.9 million users in India by 2023. The majority of mobile phones are converted into smartphones that have internet access, which allows everyone to connect and communicate with any business anywhere.

In traditional marketing, it is very difficult to ensure the targeting customer, customer interest, and specific target area. So it increases the difficulty of marketing in a specific area. But due to the digital platform, customized, and advanced strategy it is easy to target the customers globally. Today, we can reach and target customers by education, age, location, interest & personal information by digital platform and advanced strategy. Many businesses targeting the customer by the online survey through that they can get an idea of customer interest, preference by location wise.

Scope Of Digital Marketing!!

Career Scope of Digital Marketing in India Assures 20 Lakh Jobs in 2020

According to much digital marketing is running well in western countries. Agreed, but India is also taking many leading roles in the digital marketing age.

About 25 to 40% of marketing done in India majorly depend on digital marketing. And 42% of brands in India choose social media marketing as their main digital marketing platform.

It is expected that nearly 90% of businesses will rely on digital marketing in the coming years.

In recent times, the most sought-after career opportunity is digital marketing. Statistics show that the digital marketing industry is booming worldwide – offering 8lakhs jobs in the very first quarter of 2017., India’s largest job portal, announced and advertised for as many as 13000 job opportunities for digital marketing professionals through its portal in the first quarter of 2018.

91% of top employers consider certification as key hiring criteria, while 48% are willing to offer a higher salary to certified candidates. So, internet marketing training proves highly rewarding for you during the hiring process.

Supporting digitization, the Prime Minister of India has come up with the idea of digital India. And it acts as a promotional campaign for digital marketing resulting in many more job opportunities for youth to a great extent. Hence, there is nothing regional; it’s a national alarm for graduates of India who all are looking for an inviting career.

We all know how important it is for a business to grow and expand consistently. In, today’s time where Covid-19 has almost destructed everyone’s hope for growth, Digital Marketing can be one of the essential ways to uplift oneself and outshine. will precisely clear all your doubts in terms of conveying the facts that make digital marketing essential for the growth of a business in all times thick or thin.

Digital Marketing Scope In India For Online Businesses

  1. Become a Professional Blogger
  2. Start freelancing services
  3. Earn With Affiliate Marketing
  4. Start Your Own Agency


Digital Marketing Scope For Professionals.

Get a job in the industry-The best way to start your career in digital marketing by getting a job. Specialization courses are available in the market to start a career.


For Junior and mid-level career option

  • Digital Marketing Intern
  • Digital marketing executive
  • SEO executive
  • Link building specialist
  • Social media specialist
  • Google adds specialist
  • Email marketing specialist
  • Web analyst
  • Online reputation executive
  • Content Marketing Executive


For Higher Level Digital Marketing Job Titles

  • Digital marketing strategist.
  • Digital marketing manager.
  • Digital marketing head.
  • Paid advertising manager.
  • Digital branding head.

So, This gives you an idea that from your career’s point of view digital marketing can be a one-stop solution to grow and build a strong professional career in the near future. Digitalveera and Dsourav will guide you more specifically and in detail about the job opportunities, you can get in Digital Marketing.

There are different methods through which you can revenue in digital platforms. If you want to become successful in the digital marketplace, you should have to educate yourself to learn the required skill, increase digital marketing awareness,  and should take a risk to invest in the digital marketplace. Digital marketing may fulfill your cherished dream with a short span of your life. So, do not neglect this opportunity in digital marketing offers to you. Hence, everyone can build their career in digital marketing without so much effort. Only you should have to keep patience to reach your desired goal.

SEO (Search Engine Optimization) is one of the organic(unpaid) digital marketing strategy used to increase the quality and quantity of website traffic through organic search results. This ensures no cost just pure efforts on building your website. Seotalkworld will give you in-depth knowledge on why SEO is being talked about too much in the market.


Digital Marketing is a field in which one should be up-to-date in all aspects as with technological development happening at a faster rate, technologies change and one needs to change marketing or digital marketing strategies and techniques. Digitaldeepak will help you be up-to-date with the latest articles and blogs in the field of Digital Marketing.


“Changes are a must in everyone’s life and one should learn to adapt to these changes to prosper in life”